Engagement in wonderland: The 4 keys to fun in XR

With XR going mainstream, it’s time to take a few lessons for how flat screen games create engagement and how blockbuster XR experiences already do. The same secret sauce of best-selling games drives the immense valuations of virtual worlds such as Roblox $41.9B , RecRoom $1.2B and VR Chat ($80M raised). More importantly, emotions from interaction make XR fun!

A full exploration of The 4 Keys and human emotional engagement is beyond the scope of a single post. It is a proven system for creating engagement that my company XEODesign uses in our…