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Logo Design
10 eye-catching logo animations you’ll wish you made
Showcase your brand in a way you never thought possible.
Have you ever watched paint dry? No? I didn’t think so. How about watched a turtle crossing the road? Probably not. Maybe spent an hour standing in line at the post office? Well that’s pretty likely. But isn’t it so boring?
Without movement, things lose their buzz. Motion is exciting. It often tells a story that text or static images could not do alone. That’s why animated logos have taken a rise in the last few years.
Why animate a logo
Our eyes gravitate to things that move. Large corporations like Google have invested time and money in giving their logo a life of its own. Google’s Daily Doodles are displayed on their homepage. It separates the top search engine from others and only deepens their brand value to the communities it serves.
The animations don’t drive sales, improve traffic, or guarantee customers. However, the consistency and quality of the Daily Doodles change how we think of Google. They humanize the company.
The investment is not for short term profits, but to increase brand longevity. The benefits of an animated logo go deeper than money:
- Stand out amongst direct and indirect competitors — we are seeing more companies use simple shapes and structures in their logo. Colors have also been toned down and limited to the primary group. It can be all too easy for logos to share a common thread in their appearance. Adding animation can set your logo apart.
- Capture your visitor’s attention — With so many product options out there, companies have only seconds to share who they are. People will remember your brand if you send a strong signal at the beginning.
- Evoke emotions — you want people to feel something when they come in contact with…
