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10 Key Takeaways from Google’s Material Design Guidelines

Danny Sapio
UX Collective
Published in
12 min readSep 21, 2020

Google is one of the biggest and most influential players in the tech space, so it’s no mystery why their design system has a tremendous impact on how digital products are designed. The company’s Material design guidelines outline worthwhile principles for every designer to follow — regardless of whether they’re designing for iOS or Android.

In this piece, I’ll share key takeaways that I found while reviewing Material’s guidelines and provide my take on how best to execute their rules and methods. I’ll review best practices as laid out in the Material guidelines and share my own experience and tips for best practices when applying them to your products.

1. Signifiers & animation to communicate gestures

Example from Material

In The Design of Everyday Things, Don Norman, known as the father of human-centered design, defines signifiers as anything that indicates what actions are possible and how they should be done. In designing digital products, we don’t always need to be explicit with our signifiers and say things like “swipe left to view more.” Simple elements like icons, elevated containers, or colors can act as signifiers to prompt different gestures and actions.

If we want to achieve a minimalist look, then we can get creative with animations to signify actions that users can perform. Occasionally, we can get away with no signifiers at all. Instead, we can show how to interact with an element by showing a quick animation. This practice should be used in a calculated way, but if used appropriately, it can greatly simplify an interface and even improve the experience.

2. Animated Icons

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Animation reflects the action an icon performs in a way that adds polish and delight. Transitions connect animated icons between two visual states. Transitioning between two icons signi...

Any tips on how to animate icons and hand it off to devs for multi purpose (web, app …)?

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Animation reflects the action an icon performs in a way that adds polish and delight.

This also relates Nielsen's Heuristics - animation provides the users feedback on the system status.

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