10 tips to building a landing page that converts

Try this when conversion rates are lower than you’d like

Design by Taras Migulko via dribbble.com

You have devised ingenious ways to attract attention to your site. Your site has just the right fonts, colors, and layout. You’ve analyzed every word on your site to see if it was used by a competitor. But did you know that there are more options that can boost conversion rates?

Here are 10 ways you can make your landing page convert better:

#1 — Turn broad statements into specific results

Vague promises and benefits that you can slap onto any company website do little to make visitors believe in your product. Instead, tell potential customers exactly what they get when they work with you. Share what you have done with past clients.

*Bonus points if you can quantify their success.

Design by the author Divad Sanders

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