10 A**hole Design Patterns

When profit comes before people

Danny Sapio
UX Collective
Published in
5 min readApr 6, 2020

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II recently wrote about the 10 dark patterns that companies use to persuade their users to make decisions that favor the interest of the company rather than the individual. Asshole design takes dark patterns a step further. These are just downright unethical and immoral practices that have by no mistake snuck their way into the products and services that consume.

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