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12 popular website types you need to know as a designer
And which offer the highest income potential.

As a web designer, it’s helpful to know what the most popular types of websites are and which ones offer the best opportunities for you to work on as a freelancer. Knowing which sites are highest in demand, require more skill and attention from a designer, and the ones clients will happily pay more for will increase your value as a freelance designer and the rates you can charge.
The Internet is a wide-open space with so many types of websites and content out there to discover. As a designer who’s been in the industry for nearly 10 years, I’ll offer tips and recommendations for which may be the best ones you’ll want to work on and which ones you may not. Let’s dive into 12 of the most popular types of websites for freelance web designers to understand.
Portfolio website
The first website you will probably ever create as a designer is your own portfolio website. A portfolio website is used to display and promote examples of someone’s past work. Mostly used by those who work within a creative field, a portfolio site is essentially a visual resume. It demonstrates your skills as a creative and shows your best work in hopes of attracting prospective clients or employers.
Since they’re often not too complex in content you can choose to design and develop your own website with Webflow, a tool to help you build custom websites. But if you prefer to focus on design rather than development, there are also many services out there like Squarespace or Wix that make it easy for anyone to create a portfolio website quickly and easily. You pay a monthly or yearly fee to use the website builder tool and keep it hosted on their platform. They can be costly to maintain but they usually offer some level of customer service to help with questions and problems that may arise which makes it worth paying for.
When it comes to designing for a portfolio website, the sky’s the limit. But the most important thing to remember is to let the work shine through. Rather than having a…