30 tips for signup flows (so that users stop cursing you)

Attracting traffic to a website is not an easy task, and making visitors stay there is even more difficult. And for this, the website must be not just good, but very good. Otherwise, among the billion sites, there will probably be one that belongs to your competitors.

According to Forrester Research I would assume that about 11% of people worldwide (not only in US) leave websites if it asks too much information, and when the registration process is too complicated. And eMarketer reports 88% of all users intentionally leave website registration information blank or insert false information.

Getting newly registered users is vital. If you have customers, you have money. And knowing all this is so basic and fundamental, that seems all companies try to do everything to develop the perfect user registration process. It turns out, most companies suck at it.

Well, making a complete registration process is difficult, but some keys help to build a better registration process.

We’ve made a checklist for designing the ideal registration process on your website. Keeping that in mind will help you not to lose people and to make their experience more pleasant.

Right time

Please pay attention to timing when you ask users to make a registration. The main point here is to build trust and never require users to sign up as their first interaction with your site. Asking them to make a registration in the first place can scare them away. It’s like a relationship. It is strange to ask a girl to marry you on a first date, right? You have to give her clear reasons why to do it and satisfy her during the relationship to make her agree. This is what we will talk further.

Clear Reasons

Always make it reasonable to create an account, do not propose to register when it’s unnecessary. Make sure you are considering the user when collecting information.

It’s always better to explain what benefits the user will get from registration. Like here, they told what happens once you register, they gave clear reasons and now it’s not so “scary” for a visitor to make this step. You have some special offers for registered users? Great, tell them about…