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6 principles to turn a good digital product into a great one in 2025
How to elevate your product experience to unlock product-led growth in the age of no-code development and AI agents
For the last 15+ years I’ve helped both startups and big companies design and build digital products, through the peak of UX design and design thinking and into the modern era of AI development and no-code tools.
Over time, the methods of creation change, but the things that are difficult have always remained the same.
We live in a world now where going from zero to good can be done in days, not months, and prototyping an idea can be done in minutes rather than days.
But the real challenge lies not in going from zero to good, but in going from good to great. And in a world where everyone can create ‘good’, being great matters even more.
So what are the things that define a great digital product over a good one?
I’ve taken everything I’ve learnt over the last 15+ years and boiled it down to 6 key differences that great products deliver on where good products fail.
