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6 principles to turn a good digital product into a great one in 2025

Chris Ashby
UX Collective
Published in
5 min readFeb 24, 2025

1 — Great products are opinionated

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Written by Chris Ashby

Founder of Telescope.design writing about how startups can use design to grow. Get weekly startup design insight and more @ thestartupdesignsystem.com

Responses (3)

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In a world where "good" is easy to achieve, great is what actually matters. The part about great products being opinionated? YES. Playing it safe doesn’t get you noticed—standing for something does.
Love the breakdown of each principle, especially…

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I learned a lot from your article .The article is good. Can we get your long-term exclusive license and translate it into Chinese and publish it on our platform? ——SFun-Share to share it with our platform‘s readers ? we will attach the original…

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Great products don’t just ride cultural waves; they create them. They redefine expectations, shift behavior, and make everything before them feel obsolete. That’s the real difference between playing the game and changing it.

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