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7 steps of A/B testing

A/B testing. A/A testing. A/B/A testing.

Max Stepanov
UX Collective
8 min readNov 21, 2018

Barbora Besh

To make your digital product attractive and user-friendly, you can conduct A/B testing. With it, you can increase the achievement of targeted actions, increase conversion and get more profit.

What is A/B testing and what is it for

A/B testing is research that allows you to evaluate two variants of a webpage, for example, and find out which of them is more effective.

Almost any content and settings can be tested:

  • web pages and their elements;
  • ads;
  • management strategies and approaches;
  • emails and mailing list items,
  • and cetera.

To conduct it, you need to divide the incoming traffic into two equal parts and one half of the visitors show version A, and the other version B.

After the end of the experiment, you need to check which page has brought more targeted actions, for example, registrations, purchases or page views and use it in the future.

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Published in UX Collective

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Written by Max Stepanov

Design Lead| Human-Computer Interaction specialist| Experience in Product Development and Digital Communications🦄 www.linkedin.com/in/outmn/

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