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7 steps of A/B testing
A/B testing. A/A testing. A/B/A testing.
To make your digital product attractive and user-friendly, you can conduct A/B testing. With it, you can increase the achievement of targeted actions, increase conversion and get more profit.
What is A/B testing and what is it for
A/B testing is research that allows you to evaluate two variants of a webpage, for example, and find out which of them is more effective.
Almost any content and settings can be tested:
- web pages and their elements;
- ads;
- management strategies and approaches;
- emails and mailing list items,
- and cetera.
To conduct it, you need to divide the incoming traffic into two equal parts and one half of the visitors show version A, and the other version B.
After the end of the experiment, you need to check which page has brought more targeted actions, for example, registrations, purchases or page views and use it in the future.
A/B testing can help increase website conversion. After all, thanks to it, you will be able to find out how changes in design affect the behavior of the audience. You can also check how your hypotheses affect the number of orders, time spent on the service and other metrics.
A/B testing helps to understand what changes on the site can bring you profit. As well, testing helps to resolve disputes and assumptions of your colleagues about the design and interface of the service. With the help of the test you will find out the really working version. In addition, you can customize your digital product, so that, your users can easily and conveniently perform targeted actions on it.
A/B testing is not a way to increase conversion. A/B testing is a way to test your hypotheses. And nothing else. You have various hypotheses, and it is A/B testing, that allows you…
