7 steps to understanding user behavior: a deep dive

Understanding user behavior is key to finding out how users interact with your product. Specifically, how much time do they spend using it? What do they click on the most? At what point in the user journey do they decide to bounce? Analyzing your users’ behavior will answer such questions and help you continuously refine your product.

“Don’t find customers for your products, find products for your customers.”

– Seth Godin

In fact, understanding user behavior is the foundation of building a great product and an indicator of good company organization. Not only does it provide valuable insight about your product, but it also gives you a competitive edge, increases customer retention rates, ensures that you meet customer needs, and takes the guesswork out of UX design.

What Is User Behavior?

In the simplest of terms, user behavior refers to the way users interact with a particular product. To analyze user behavior, you need to set up various user metrics to measure usability and intuitive design. There are countless user metrics you can monitor and analyze, such as clicks, navigation, session length, and conversion rates.