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Written by Tom Parandyk

Product designer, eager engineer, strategist, wild innovator, proud dad, creative leader, aspiring musician.

Responses (1)

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The rule of thumb is to cut down as many interactions as possible.

…unless you need the user to slow down and think about what they're doing. Critical actions require "good friction". Getting rid of clicks can also reduce feature discovery (e.g. "what's behind door number 3?"). From a data analytics perspective…

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