PinnedMatthew GodfreyThe Anatomy of Design StrategyWhat is the role of design strategy, and how do we, as designers, form and rationalise a strategy that supports wider commercial goals?11 min read·Feb 24, 2022--7--7
Matthew GodfreyinBootcampElevating design leadership: Finding the right flight levelFacing into the challenges of elevation and altitude is an integral part of how we succeed and scale ourselves as design leaders.10 min read·Mar 10, 2023----
Matthew GodfreyinBootcampIntuition over insight: building a design muscleAre we losing our ability to trust in our instincts as designers and is this inhibiting our ability to act as experts within our field?7 min read·Feb 21, 2023--2--2
Matthew GodfreyMusings of a design leader (Part II)13 reflections in 13 weeks. A series of topical reflections (musings) from a design leader on all things design and leadership.9 min read·Feb 2, 2023--1--1
Matthew GodfreyMusings of a design leader (Part I)13 reflections in 13 weeks. A series of topical reflections (musings) from a design leader on all things design and leadership.11 min read·Feb 2, 2023--3--3
Matthew GodfreyinInside PersonioThe 4 Components of Making an Impact with Design, Part I: Customer Insight & Demand AnalysisHow can we, as designers, make more of an impact through our work?9 min read·Nov 2, 2022----
Matthew GodfreyinInside PersonioHow to Design in a Complex DomainComplexity isn’t a blocker, it’s the catalyst for great design.8 min read·Jul 18, 2022--1--1
Matthew GodfreyWhat’s the ROI of Design?How to respond pragmatically and professionally when asked about the return on investment (ROI) of Design.8 min read·Dec 13, 2021--3--3
Matthew GodfreyinIngeniously SimpleUsing the tools of Design to define & quantify customer valueUsing a design-led approach to quantify “value” provides the leading behavioural indicators necessary to drive success and mitigate churn.9 min read·Sep 29, 2021----
Matthew GodfreyinIngeniously SimpleLevelling up the Design OrgProviding clear pathways, objective guidance and some delineation of levels and roles as a system for levelling up a Design Org.6 min read·Jul 22, 2021--6--6