Published inCarePayValue through the eyes of your customer; the Kano Model appliedHow often does your product team assess the value of a feature through the end-users’ perception of value?Aug 12, 20222Aug 12, 20222
Startup ideas are like a**holes, everyone has oneWhat my experience in product design has taught meAug 22, 2018Aug 22, 2018
Behavioural science, het beïnvloeden van menselijk gedragWe staan er vaak niet bij stil, maar gedurende de dag maken wij als mens onbewust talloze beslissingen. Ook beslissingen die (later) grote…Apr 26, 2018Apr 26, 2018
Published inREBBLSThe Rise of Design-Driven Innovation in 2018How it Will Surpass TechnologyNov 25, 2017Nov 25, 2017
Published inUX CollectiveHow Design-Driven Innovation Will Surpass Technology in 2018Looking ahead with digital designNov 21, 201716Nov 21, 201716
Published inUX CollectiveCompeting on customer experienceHow the value proposition of design is changingJul 2, 20173Jul 2, 20173
Published inREBBLSPutting the ‘U’ back in User ExperienceBuilding a new product has never been easier. But creating a product that people actually want to use — and possibly pay for — is hard.May 8, 2017May 8, 2017