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AlidaHorsley

Published in
Bootcamp

Want to show customers you care? Look to “the researcher”

The key to customer engagement is to create a website that is trustworthy, clear, and supports the customer’s goals.

Sep 18, 2021

A person is reaching up high for a book on a bookshelf. There are multiple bookshelves beside this one, with hundreds of multi-coloured books on all of them.

Sep 18, 2021

Published in
UX Collective

Breaking Away from Aimless Engagement

Deconstructing Engagement in order to connect with customers on their own terms

Sep 16, 2021

Computer screen with many windows jumbled together. In the back is an email inbox with messages like “Check this out, Customer Loyalty Programs” and “I think this works, text your customers thank you!”. The middle window is a pop-up that has a picture of a sad dog, it says “What’s Primary Engagement? Let’s Learn!”. The closest window is a chatbot saying “Hi there! I noticed you paused for a second…”, “Wanna talk about our products”, “Are you feeling engaged yet?”, and “Hey! You still there?”.

Sep 16, 2021

AlidaHorsley

AlidaHorsley

UX Research & Design thinking

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