PinnedPublished inBootcamp1 book in 5 quotes — “Hooked” by Nir EyalThis series showcases design books to see if they catch your…Dec 8, 2023Dec 8, 2023
PinnedPublished inCasavoMy 1st year as a solo content designerHere’s a summary of my transition from UX Writing to content design, the challenges I faced working solo for the first time, my…Oct 2, 20231Oct 2, 20231
PinnedPublished inCasavoContent design and data: a love storyHow a content audit led to a 20% reduction in marketing spending, a +12% of CTA conversion rate, and ended the “what is content design?”…Jan 16, 20233Jan 16, 20233
Published inCasavo“You shall not pass”: improving lead quality by lowering conversion ratesThat time we decreased a vanity metric by 69% and increased a more actionable and business-centric metric by up to 136%.Jun 17, 2024Jun 17, 2024
Published inCasavoWhen there was no safety net: our “Priority” featureHow Casavo tackled a real challenge with a new feature and turned things around.Feb 8, 2024Feb 8, 2024
Published inBootcamp1 book in 5 quotes — “Indistractable” by Nir EyalThis series features design books, giving you a sneak peek to help you decide if you’d like to read them.Dec 15, 2023Dec 15, 2023
Published inCasavoDiving into the chaos: a design case studyDive into the transformation of Casavo’s home estimate page, as design and content unite to elevate user experience. Navigate through the…Nov 20, 2023Nov 20, 2023
Published inCasavoPost-mortem: how a sorry email had the best open rate ever reachedQuick case study of how talking as real humans can really spice up things at your company. Numbers speak up for themselves.Jun 28, 20232Jun 28, 20232
Published inCasavoFighting information asymmetry in 1000 x 600 pixelsFew people love and even understand the real estate sector — but they are forced to interact with. How might we improve its UX?Mar 14, 20231Mar 14, 20231
Published inUX CollectiveBuilding inclusive products for trans peopleAnswering trans people’s needs online can create a safer digital environment and lead to a more diverse workforce in Tech. Breaking news…Jan 11, 20238Jan 11, 20238