MVP for big organizations should be called MVR: ‘Minimal Viable Revamp’The term MVP means: “Minimum Viable Product” and is used across our industry for many years now. It has become synonymous with ‘a first…Nov 11, 20245Nov 11, 20245
Edge computing: the accelerator designers neededEdge computing is hot and happening. Recently, I have been involved in some very cool Edge-powered projects, for clients across various…May 30, 20242May 30, 20242
Kids and their screen time: the gap between intent and action by parentsRecently, I was involved in a project whereby the goal was to make young children (4–12 years old) more aware of time spent on their iPads…May 24, 2024May 24, 2024
Why people get up from their airplane seats before you can say ‘touchdown’You probably have been in this scenario: your plane lands, and as soon as the fasten-your-seatbelt signs are turned off, everyone gets up…Apr 22, 20244Apr 22, 20244
Two elegant elegant examples of Jobs to be Done in CitymapperWhat Google Maps can learn from a hip new app.Apr 19, 2024Apr 19, 2024
Write for yourself, first. Be careful AI doesn’t take that from you.You can’t open your newsfeed or someone is posting about how AI is changing our world. An incredible advancement in technology that shows a…Jan 19, 202449Jan 19, 202449
SuperApps: why they’re hot, when they’re cool — and when they’re not. (2/2)This is part 2 of 2 of this article. View Part 1 here.Feb 28, 20231Feb 28, 20231
SuperApps: why they’re hot, when they’re cool— and when they’re not. (1/2)Much has been written in recent months about SuperApps. These types of mobile applications seem to be the ‘hot talk in town’, as many…Feb 12, 202313Feb 12, 202313
The revival of the Design SprintIt’s clear that our current economic situation is difficult, to say the least. Both in the US and in Mexico (where I’m working), interest…Feb 12, 2023152Feb 12, 2023152
The fallacy of sunk costsA ‘sunk cost’ is defined as a cost that has been made in the past, and has no influence or effect on any future decisions. ‘Water under…Oct 26, 202061Oct 26, 202061
Uber Dispatch: Professionalization of PlatformsThis morning, we took an Uber to a client (yes, offices are finally opening up in Mexico!). We hopped in the car and all of a sudden we…Sep 30, 2020Sep 30, 2020
Why Jeff Bezos started with selling booksAmazon is obviously one of the most important digital companies of our era. Its market cap recently reached USD $1 trillion, and through…Jul 8, 20201Jul 8, 20201
Marketplaces: different types and amount of controlDigital marketplaces are hot and happening. Thanks to COVID, the amount of e-commerce players and supply & demand platforms are rapidly…Jul 2, 202020Jul 2, 202020
Website or app? Reach vs rich.Luke Wroblewski is a hero in UX and UI design. He understand ‘the game’ more than anyone, and is able to articulate the rules of this game…Mar 28, 2020Mar 28, 2020
Trust in digital for high complexity buying decisionsDigital vs physical servicesMar 12, 2020Mar 12, 2020
The link between Concept cars and digital prototypingYour might be familiar with the topic of ‘concept cars’: futuristic looking cars that often demonstrate a radical new design or technology…Mar 12, 2020Mar 12, 2020
A quick look at the new Double Diamond modelThere are many different design thinking models, and each of them slightly differ in the way to put people, design and delivery in context…Jan 27, 20205Jan 27, 20205
What we can learn from survivorship biasSurvivorship bias is super interesting. This is the notion whereby people over-focus on the ‘survived’ outcomes of a process, and use…Aug 21, 201914Aug 21, 201914
3-way authentication: something you are, own and know“Something you are, something you own, something you know.”Aug 19, 20191Aug 19, 20191
Trends: using your logo design as template for fluid contentOver the last year, we have been seeing quite an uptake in the design trend of using logo design as a ‘shape template’ for advertisements…Aug 13, 20191Aug 13, 20191