Published inUX CollectiveDoes AI dream of synthetic experiences?Anthropomorphism has allowed us to build connections with AI. But how useful is AI useful for conducting research? It has its uses, but…2d ago2d ago
Strangers, Soundtracks, and Yellow Cabs: A New York MomentA Love Letter to Conversations…Jan 17Jan 17
User Research Is StorytellingEver since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement — but most of all the stories. I…Aug 6, 2024Aug 6, 2024
Published inBoxes and ArrowsUsability Testing GuideUsability testing is a core component of User Centered Design and can be used at any stage in the process. It provides valuable insight…Nov 11, 2020Nov 11, 2020
Published inBoxes and ArrowsTaking Research out of the LabTo date, usability testing has been largely confined to usability labs. This ensures a controlled environment where users can interact…Apr 27, 2020Apr 27, 2020
Now That We’ve Captcha’d Your Attention…The other night I listened to my friend swear his way through the online purchasing process for concert tickets. He knew who he wanted to…Sep 5, 2018Sep 5, 2018
Good results, but could tri harderCompeting in sporting events is more than just taking part — it’s about finding out how you did: in comparison to others, to your own…Nov 8, 2016Nov 8, 2016
No Points for Poor Customer ExperiencesToday I decided to leave a club that I have been part of for several years. It is not for the reason that Groucho Marx might not have…Nov 8, 2016Nov 8, 2016
Reading Fast and SlowI like reading. I always have. I buy books all the time. I have piles of them lying around my flat, and although I read every day, I don’t…Nov 8, 2016Nov 8, 2016
Keep your Brand on TrackAs any Londoner will know, travel disruptions are part and parcel of getting around London. But it is when normal service goes awry, that…Nov 8, 2016Nov 8, 2016
Uplifting ServiceMany who have flown with Ryanair will have a horror story to tell: forgetting to print boarding passes and getting charged more than their…Nov 8, 2016Nov 8, 2016
(For)Filling ExperiencesA recent trip to the dentist put me in mind of a TED talk I had seen from behavioural economist Daniel Kahneman, where he speaks about the…Nov 8, 2016Nov 8, 2016
Passwords and privacy: how to be more secure onlineAs we access and consume more and more online the number of passwords that we need to remember are increasing. Just about everything we…Mar 23, 2016Mar 23, 2016
Interaction or distraction?Recently I had some friends visit me and they suggested that we go to Inamo. It’s a restaurant that allows you to interact with the table…Mar 8, 2016Mar 8, 2016
Chance finds with online shoppingI have never been a fan of shopping, particularly on the high street. I try to avoid it until it is absolutely necessary and then, and only…Mar 8, 2016Mar 8, 2016
Reading hearts and not minds…We know what you’re thinking. What’s more, we know how to use this to make you buy things. Businesses want to know what you are thinking…Mar 8, 2016Mar 8, 2016
Closing the door on customersI signed up to Waterstone’s card a couple of months ago, caught off guard at the counter I was asked if I wanted to sign up. I said ‘Yes’…Mar 8, 2016Mar 8, 2016
Paying the priceThe enterprising people at Nokia have set up a $5 dollar comparison website. This novel site allows you to see pictures that have been…Mar 8, 2016Mar 8, 2016
Room with a viewRecently I decided that it was time to move house, a change is as good as a rest, or so they say… It is also the first time that I have…Mar 8, 2016Mar 8, 2016