Published inUX CollectiveHow to estimate design workYou can tell easily how much a car costs just by looking at the price tag. But what is the cost of producing that car? Or, how much did it…Feb 15, 20214Feb 15, 20214
Published inThe Versatile DesignerHow Action Leads To StrategyI’ve been working with organizations and fortune 500 companies on digital product and service strategies as a customer-focused experience…Jun 4, 2020Jun 4, 2020
Published inThe Versatile DesignerHow to fit behavioural user research into every product development cycle.Insights not only reduce risks ($$$) but they fuel innovation ($$$$$). In today's consumer-focused, highly-demanding world, you cannot…Jan 6, 2020Jan 6, 2020
Published inThe Versatile DesignerFive less-known concepts from psychology UX designers need to knowThe most successful software designers, information architects, UX and UI designers are the ones that leverage psychology to inform their…Dec 18, 20191Dec 18, 20191
Published inThe Versatile DesignerHow to assess your organization’s digital innovation strategiesTwo decades ago, W. S. Humphrey wrote in his book –Winning with Software– that “Every company is a software company”. I cannot agree more…Dec 14, 2019Dec 14, 2019
Published inThe Versatile DesignerOpportunities for DMO’s to participate in the online platform economy.The rapid expansion of the Internet into rural areas, the easy accessibility and creation of commodified digital travel services and the…Nov 28, 2019Nov 28, 2019
Published inThe Versatile DesignerChange Management – How User Research Can Make Your Transformation Efforts Accepting, Fun…Almost all successful transformations have one thing in common: Change is driven through empowerment, not mandated from the top. When we…Sep 22, 2019Sep 22, 2019
Published inThe Versatile DesignerContinuous Behavioural User Research – Customer Insights As A ServiceAt Appnovation, we recently started offering our clients user research on a retainer basis. The new service provides critical insights…Sep 14, 2019Sep 14, 2019
Published inUX CollectiveLet’s talk about the design process, productivity, speed and precisionHow can you talk about design productivity? The process of design is highly iterative, selective and corrective. At times you explore the…Apr 22, 2019Apr 22, 2019
Published inThe Versatile DesignerDemocracy-as-a-Platform – Part #1Not all internet platforms are made equal; the technologies that power them share functional similarities, but the value they create, the…Apr 9, 2019Apr 9, 2019
Published inUX CollectiveThe DOs & DON’Ts of interviewing senior UX designersAssessing candidates and predicting their future job success is a hard problem to crack — whether you are interviewing a junior or a more…Mar 19, 2019Mar 19, 2019
Published inThe Versatile DesignerAdding mobile eye-tracking to your usability studies. A step-by-step guide.Eye-tracking shows us exactly, what people look at and for how long. We can even measure the speed and flow at which people read word by…Jul 27, 20184Jul 27, 20184
Published inThe Versatile DesignerThe State of Mobile BankingFor this article, I analyzed the design and functionality of 35 mobile commercial banking apps just to discover that we are still far off…Jul 3, 2018Jul 3, 2018
Published inThe Versatile DesignerUX Schema Cards – a better way to predict user behaviour and model experiences.In this article, I look at cognitive psychology and the theory of schemata. There are interesting parallels to popular UX activities such…May 23, 20181May 23, 20181
Published inThe Versatile DesignerThe five product design disciplines that matter most in startupsDigital products, services and marketplaces – aka platforms – provide new design challenges for designers. Learn what they are and how to…May 21, 2018May 21, 2018
Published inThe Versatile DesignerLearn from the best: Asos.com mobile e-commerce checkout. Part 2 – ConceptI started with a quick expert review of Asos.com (Part 1) to study and dissect the details of their world-class checkout flow and now head…May 18, 20181May 18, 20181
Published inThe Versatile DesignerLearn from the best: Asos.com mobile e-commerce checkout. Part 1 – AnalysisYou can learn a lot by looking at others how they solve diverse design problems and, just in case you are an avid online shopper like…May 6, 2018May 6, 2018
Published inThe Versatile DesignerTips to make your wireframes look like the final product using Axure RPIn this article I’ll share some of the techniques I use to get to a final product fast with as few steps as possible, using the prototyping…Apr 28, 2018Apr 28, 2018
Published inThe Versatile DesignerUX as a doctrine. How ninetieth century Behaviourism still influences UX researchers today.In this article we compare current research methods with those facilitated by behaviourist, almost a 100 years ago. The similarities are…Apr 26, 20183Apr 26, 20183
Published inThe Versatile DesignerCustomer UX SnapShots – A great tool to share your work company-wide and get heardUX teams do important work but often get sidelined, as most enterprises are lead by business and marketing people who focus on numbers and…Apr 14, 2018Apr 14, 2018