Matt Isherwood – Medium

Matt Isherwood

How to create a UX project proposal that wins clients

Here’s how I construct my UX design project proposals so clients have everything they need to know to hire me.

4 min readJul 17, 2019

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How to create a UX project proposal that wins clients

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Matt Isherwood

Get actionable data from Google Analytics to enhance your UX design

The most useful bits of data to look at in Google Analytics to understand what users are doing on a website.

5 min readMay 24, 2019

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Get actionable data from Google Analytics to enhance your UX design

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Matt Isherwood
in
UX Backstage

Making product information easier to find to help users purchase

An insight into how users read text and find information (or don’t) about products.

2 min readApr 18, 2019

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Making product information easier to find to help users purchase

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Matt Isherwood
in
UX Collective

How to interview experts and busy people with the help of a funnel

How the realities of interviewing senior people means you have to step away from the ideal of having a natural conversation.

4 min readApr 10, 2019

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How to interview experts and busy people with the help of a funnel

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Matt Isherwood
in
UX Planet

Why smaller websites shouldn’t bother with A/B testing

Here’s why A/B testing only makes sense if you have a load of traffic and the right expertise (and what to use instead).

6 min readMar 18, 2019

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Why smaller websites shouldn’t bother with A/B testing

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Matt Isherwood
in
UX Collective

The ecommerce experience funnel

In the world of ecommerce there are lots of funnels to be found — try Googling it, you’ll see what I mean:

15 min readJan 31, 2019

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The ecommerce experience funnel

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Matt Isherwood
in
UX Planet

How do 50 of the world’s biggest ecommerce sites use images in their listings page designs?

Original research and analysis into sizes, dimensions, and number of images shown on listings pages of top ecommerce websites.

8 min readNov 28, 2018

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How do 50 of the world’s biggest ecommerce sites use images in their listings page designs?

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Matt Isherwood

Your website’s persona — how to quickly find out with Google Analytics data

It can be hard to pull together a decent set of personas on your users, but often all you need is a single statement about your them to…

6 min readAug 30, 2018

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Your website’s persona — how to quickly find out with Google Analytics data

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Matt Isherwood
in
UX Planet

Why research with your existing site if you want a new one? (aka why study history?)

Here’s a question I’ve received from a few clients that is worth a decent answer:

3 min readJul 30, 2018

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Why research with your existing site if you want a new one? (aka why study history?)

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Matt Isherwood
in
UX Planet

What’s your website’s special UX feature?

A few years ago I went to a restaurant in London called Bob Bob Ricard. It’s a pretty swanky place though I didn’t think the food was that…

5 min readJun 27, 2018

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What’s your website’s special UX feature?

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Matt Isherwood

Matt Isherwood

UX consultant who helps ecommerce sites improve their design via evidence (not assumptions). I specialise in working with growing startups. https://mattish.com

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