No market-fit is polished bullshit for not having been interested in the people you work with!The most referred to reason for failures is no market fit.Jan 8Jan 8
Published inBootcampThe Importance of Framing for Multidisciplinary Design TeamsFraming a need or problem is one of the most critical steps in a design project. That certainly applies when the design project is going to…Jul 14, 2023Jul 14, 2023
Published inBootcampHere Is Why Marlon Brando Would Have Been a Good Designer, TooThough very muscled and with an attractive torso, Brando, clamped in his leg braces, was struggling to tear himself off the ground by a…Jul 13, 2023Jul 13, 2023
Published inBootcampWhy Design Is Too Serious a Creative Endeavour to Let Managers ruin itIn The Book That Helps You Become The EPIC Designer of Our Tomorrows, I refer to the longitudinal research George Land did amongst people…Jul 11, 2023Jul 11, 2023
Published inBootcampWhen Every Buy Is a Vote, Every Design Is a Political StatementI once heard a renowned psychologist concerned with societal challenges articulating that every buy is a vote. To a certain degree, that…Jun 29, 2023Jun 29, 2023
Published inBootcampI Had To Pay To Pee The Other Day. This Is What Happened.I do not know if a drive-by-peeing is more cost-efficient than a stand-still-peeing. But for some reason, you can pee for free when you’re…Jun 23, 2023Jun 23, 2023
Published inBootcampWorking With The People, We Thought We Were Working ForOur Beneficiaries are primarily designers in our teamJun 22, 2023Jun 22, 2023
Published inBootcampHow to Kill Your Biases When Designing for The Real World?We design products or services very often from a certain perspective. There’s a multitude of reasons for that. One is that you start…Jun 21, 2023Jun 21, 2023
Published inBootcampHow To Understand The Environment As a Stakeholder And Use It As a Profit For Your Design ProjectsWhen we design, we are very much focused on the beneficiaries to understand their needs and context. When we zoom out and look at our…Jun 20, 2023Jun 20, 2023
Published inBootcampHow To Apply Action Research In A Design ProjectWhen we design worthy novelties, we need to understand what the needs are, what possible solutions can be, what the context is and what…Jun 19, 2023Jun 19, 2023