PinnedPublished inUX CollectiveUnderstand and define users with the User Profile ModelThe UX discipline over the last decade has focused on putting people in the centre of everything that we do. We hire people to be user…Jun 12, 20204Jun 12, 20204
Published inBootcampWhy You Should Experiment with Research Methods: A Case StudyAs a UX researcher, there are a lot of methods that are the standard go-to to carry out any discovery. We all know the favourites, user…Jan 11, 2024Jan 11, 2024
Stop doing digital transformation.Start using service design for organisational change.Sep 15, 20224Sep 15, 20224
Published inBootcampResearch plans: If you fail to plan, you are planning to fail.The world of research can be intimidating, overwhelming, complicated and at times unreliable. In the past, there have been research…Aug 25, 20222Aug 25, 20222
How to have better meetingsThis is not my usual kind of post, but I still think it is worth sharing!Apr 28, 2022Apr 28, 2022
Tips to facilitate user interviewsThere are many factors that constitute a successful user interview, from building rapport with the participant to making sure you’ve got…Feb 17, 2022Feb 17, 2022
My customer journey mapping processI have written this post to outline a process I went through to produce a customer journey map. The project was from about two years ago…Jul 12, 20181Jul 12, 20181