Published inUX CollectiveUnderstanding customer needs through Jobs To Be DoneIn the last post we discussed how focusing on customer jobs or outcomes, and not tasks help companies innovate better and anticipate…Sep 7, 20201Sep 7, 20201
Published inUX CollectiveUnderstanding customer needs though Jobs to be DoneIn his seminal 1960 HBR article ‘Marketing Myopia’, Prof Theodore Levitt argued that companies are too focused on producing goods or…Aug 28, 2020Aug 28, 2020
Responsible InnovationData is the new Oil. This statement has sums up the focus for new economy businesses. While data has contributed to making services and…Sep 18, 2018Sep 18, 2018
Everything is a remixAmazon crossed $1 trillion market cap recently and became the second company after Apple Inc. to do so. I had written about Amazon in one…Sep 6, 2018Sep 6, 2018
The March of Design ( Part 1)How Design is transforming companies and creating new business modelsSep 2, 2017Sep 2, 2017