Published inPsychology of StuffFundamental Attribution Error: Why You Make Terrible Life ChoicesThere I was, sitting in a packed movie theatre. I waited two years for this sequel and I’ve got enough popcorn and diet soda to last me a…Sep 4, 20185Sep 4, 20185
Peak-End Rule: Why You Make Terrible Life ChoicesIt’s New Year’s Eve. There I am on the dance floor — it’s teeming with people and there’s hardly space to breathe. Loud thumping music…Apr 17, 2018Apr 17, 2018
Distinction Bias: Why You Make Terrible Life ChoicesThere I was, looking at an enormous wall of television screens. Each one flashed the exact same scene — a beautiful flower slowly blooming…Mar 16, 201813Mar 16, 201813
Published inPsychology of StuffConfirmation bias: Why you make terrible life choicesYou walk into your first yoga class. You’re a little insecure about your weight and how your yoga clothes cling to your body revealing…Oct 6, 201745Oct 6, 201745
Published inPsychology of StuffHyperbolic discounting: Why you make terrible life choicesHave you ever had a mounting pile of work you KNOW you need to do? There’s an important deadline looming, your boss is breathing down your…Aug 1, 201757Aug 1, 201757
Published inUX CollectiveUp, up, and away: Finding jobs that maximize learningYou’re a high achiever — fresh out of school, early in your career or just looking for a new transition. Startups seem like the place to be…May 11, 20176May 11, 20176
How to Train Your Humans II: Products that make Habits LastRemember Joe? He’s in his mid thirties, with a noble goal of losing 20 pounds. Joe really wants to work out regularly, but whenever he getsFeb 10, 20163Feb 10, 20163
How to Train Your Human: Designing for Healthier HabitsMeet Joe. He’s in his mid 30s, and has 2 kids. Trying to watch his waistline, he decides he wants to lose 20 pounds. He buys the latest in…Dec 3, 201522Dec 3, 201522