Mark ShurtleffinUX CollectiveOn becoming a product design strategistA company is defined by their products and services. A great many products are defined by the user experience. The Front end, GUI, UX, the…8 min read·Jul 17, 2019----
Mark ShurtleffinUX CollectiveCustomer product thoughts: keep them close for data-informed productsPeople now average 11+ hours online and this number is growing. Every product or service you create will get reviews, discussions, rants…4 min read·Jun 25, 2019----
Mark ShurtleffinUX CollectiveIn Product Design all hypothesis are equal — but some hypothesis are more equal than othersIt’s a new day, a new age, a new time. We now spend most of our waking hours, 11 hours + according to Neilson research, attending to…5 min read·Jun 10, 2019----
Mark ShurtleffinUX CollectiveThe Product Manager communication manifestoIt’s all about the team. I dream about the ultimate cross functional team where the focus is on the product, where every team member can…3 min read·Jun 4, 2019----
Mark ShurtleffinUX CollectiveThe 3-layer CX cake: orbits, journeys, and blueprintsCorporations today are all almost entirely digital. We are now in a phase where we all living in a world with a “digital atmosphere”…5 min read·May 13, 2019----
Mark ShurtleffinUX CollectiveCustomer orbits and journeysWe are in the midst of an unprecedented digital transformation. All of us are always “ON”: connected, in contact, browsing, searching…2 min read·Apr 27, 2019----