Are all designers also strategists?Let’s start from the beginning defining the word design. As a noun, the Merriam-Webster defines it as “a particular purpose or intention…Jan 14, 20201Jan 14, 20201
Published inThe New Economy by Parsons School of DesignWhy the cash that in my wallet seems different than the money in my savings account?As a UX designer, I’m used to reading articles about Cognitive Bias. If you are not familiar with the term, the Interaction Design…Oct 2, 20191Oct 2, 20191
Published inThe New Economy by Parsons School of DesignEconomic systems 101 for designersOk, I got it. You decided to become a designer because you are a visual person, or you like to create images and objects and see how…Sep 23, 20191Sep 23, 20191
Published inThe New Economy by Parsons School of DesignDoes the Devil use a credit card or bitcoins?Historically capitalism emerged in the 12th century. The capitalist is, in a very simplistic way, someone who owns capital. In this…Sep 11, 20198Sep 11, 20198
Design Thinking: Creating a SolutionHow I explain a Design Thinking project for a non-designer (3/3)Dec 5, 201711Dec 5, 201711
Design Thinking: Finding the ProblemHow I explain a Design Thinking project for a non-designer (2/3)Dec 5, 201735Dec 5, 201735
Breaking Design Thinking into questionsHow I explain a Design Thinking project for a non-designer (1/3)Dec 2, 201711Dec 2, 201711
Published inUX CollectiveHow I apply the Value Proposition Canvas to convince my clients to invest more time in customer…A few years ago, I used to struggle to convince my clients to give me more — or just some — time to do a good customer research, and I must…Jun 10, 20172295Jun 10, 20172295
Published inSDN BrasilComo as ferramentas digitais podem contribuir em projetos de Design de ServiçoEssa é uma tradução e adaptação livre feita e revisada por designers. O texto original pode ser lido em inglês na revista TOUCHPOINT VOL. 7…Jun 1, 20176Jun 1, 20176
Published inUX Collective 🇧🇷Design Sprint: lista de atividades para facilitadores em grandes empresasMas essa metodologia não é só pra startup?May 18, 2017923May 18, 2017923
Published inUX CollectiveDesign sprint: a checklist for facilitators in big companiesDesign Sprint 101May 12, 201765May 12, 201765
Motherhood PrideWhy is the work of raising another human being not seen as as valuable as spending a whole day making a spreadsheet?Mar 22, 20176Mar 22, 20176
Published inSDN BrasilComo você explica o que é Design de Serviço?(So What Did you Say Service Design Is?) Lições aprendidas por Paula Bello, gerente de Design de Serviço, na empresa finlandesa KONE…Jan 14, 2017311Jan 14, 2017311
Published inUX CollectiveGoogle Home: first impressionsIt’s like talking to the radio and getting a match ❤Dec 14, 201681Dec 14, 201681
Published inUX Collective 🇧🇷Google Home: minhas primeiras impressões de UXUma breve análise dos prós e contras de uma usuária do novo dispositivo do Google.Dec 7, 20166811Dec 7, 20166811
Coisas que eu gostaria que tivessem me contado quando eu engravideipara recém grávidosMar 23, 20163Mar 23, 20163