Happy Mother’s Day MumMy first-ever memory involves you being in it. It is the oldest and most appropriately faded memory I have and it has to be from when I…Mar 19, 2023Mar 19, 2023
Published inUX CollectiveHow the macOS Finder sidebar is slowing things downI remember the day I was faced with coming in terms with the horrid OS X Lion update that came in the form of some greyed out monotone…Mar 14, 20191Mar 14, 20191
Watch to unlock, Watch to see what happened too?Using the Watch to unlock Mac feature on the macOS Sierra is really neat. It utilises an extremely personal device to perform something…Nov 9, 2018Nov 9, 2018
Redesigning a cross platform online advertising yield management applicationLeadcode is an online advertising yield management platform for publishers. The platform lets you create, manage and monitor your campaigns…Sep 12, 2018Sep 12, 2018
Redesigning an enterprise leadership coaching applicationLeaderAmp is an enterprise software that aims to enhance the performance of leadership teams in large organisations. It was founded by…Apr 23, 2018Apr 23, 2018
Why we honk so much in IndiaYou can wave off this question often by simply answering it in a few words, sometimes just one. But it goes much deeper than that and like…Oct 24, 2016Oct 24, 2016
Published inUX in IndiaDesigning an app for the grey collared job marketEarly this year I was commissioned by Purple Pixel to design an app for a jobs platform. The following is a case study of the app I…Aug 30, 2016Aug 30, 2016
The Man, ThanksToday, making use of the Father’s Day celebration situation, I’m going to thank the man that fits that occasion: The Man.Jun 20, 2016Jun 20, 2016
Published inUX in IndiaMonetizing movies: Reimagining rewards while going to the cinemaLate last year (okay, it was 2014) Bharat & I participated in Bizdroid; a Google and Nasscomm hackathon event. The agenda; to partner up…May 23, 2016May 23, 2016
When hiring designers, look for their worst projectsI was having a conversation the other day with Aveejeet Palit, who heads research at Moonraft. We got talking about the difficulty…May 6, 2016May 6, 2016
Published inMoonraft MusingsRepositioning by rebranding: the Moonraft brand storyAnd how your brand story is also about continuous positioningApr 18, 2016Apr 18, 2016
Imagining a smarter coffee machine for the Keurig K Cup ecosystemProject: Keurig K Cup Smartphone ConnectJan 12, 2016Jan 12, 2016