How to A/B Test — A Framework for Product TeamsAs much as A/B testing sounds like a purely statistical exercise, its success really hinges on your team’s intuition and creativity.Feb 14, 2024Feb 14, 2024
Navigating the main startup idea killersYou’ve spent months testing hypotheses aiming to fill a market gap or an unmet need, perhaps built a very cheap prototype to test your…Nov 29, 2021Nov 29, 2021
Using Desirability studies to find a better product-market fitFinding product-market fit can be a daunting and time-consuming task since you’re not only serving a user need, but also making sure it…Aug 24, 2021Aug 24, 2021
Overcoming fragmented User Research Data in Organisations“Users’ behaviours and opinions are but a minor consideration in the design process” — past self.Oct 8, 2020Oct 8, 2020
Published inUX CollectiveAvoiding cognitive bias in UX ResearchAs a User Experience (UX) Researcher, I spend a good chunk of my time observing user behaviour, and whilst it may sound scientific, in…Jun 8, 2020Jun 8, 2020
Working remotely — with children aroundRemote work is something that will inevitably become the norm with knowledge-workers in the digital era. In 2020, 33% of the workforce are…Mar 15, 2020Mar 15, 2020
Storytelling in UX ResearchWe live in an era where the average human being consumes around 100,000 words a day from different mediums. When conducting UX Research…Nov 25, 2019Nov 25, 2019
Why themes are essential when building feature roadmapsBuilding your product feature roadmap to align with the vision in a compelling way is challenging. But by grouping features together into…Nov 14, 2019Nov 14, 2019