PinnedPublished inUX CollectiveImmersion and influence-the work of the modern UX researcherThe frustration UXRs feel when nobody heeds our insights and the amount of impact we have can be improved if we view our role as having…Jan 16, 20248Jan 16, 20248
Published inIBM DesignWhy User Personas Aren’t User-Friendly & How to Fix ThemAn over-reliance on out-of-the-box templates & examples has weakened personas as a user research tool. Changing the way we think about and…Feb 21, 20231Feb 21, 20231