Published inUX CollectiveMobile app personalization: when UI meets AI to elevate CXPersonalization is more than just a buzzword today. And, delivering 1:1 user experiences at scale, powered by AI, is a recipe for success.May 19, 2020May 19, 2020
Published inBecoming Human: Artificial Intelligence MagazineAI-led Personalization: How E-Commerce Brands Can Pursue Growth in a Post COVID-19 World8 action steps on how B2C e-commerce platforms can harness data analytics & AI-led product recommendations to get back on trackMay 4, 2020May 4, 2020
Published inBecoming Human: Artificial Intelligence Magazine6 Awesome Platforms that are Acing AI-Powered PersonalisationLearn more about the leading companies that are giving their users exactly what they want through AI-powered personalisation.Dec 26, 2019Dec 26, 2019
Published inMarketing And Growth HackingHow Can Brands Deliver Personalised Customer Experiences at Scale?Janice B. Gordon, the award-winning influencer, shares her secrets on how brands can delight millions of customers through personalisation.Apr 2, 2019Apr 2, 2019
Published inMarketing And Growth Hacking5 Best Examples of In-App Messages to Power User EngagementBeing a mobile marketer is no cakewalk!Dec 7, 2018Dec 7, 2018
Published inBecoming Human: Artificial Intelligence MagazineWhat is Artificial Intelligence Marketing?Artificial Intelligence (AI) has made the transition from once being a glorious manifestation of sci-fi imagination to today emerging as a…Dec 7, 2018Dec 7, 2018
Published inBecoming Human: Artificial Intelligence MagazineCan AI Make Marketing More Human?The introduction and application of Artificial Intelligence (AI) in the realm of marketing has spawned the era of the customer-centric…Dec 6, 20182Dec 6, 20182
Published inMarketing And Growth HackingHow to Mobile A/B Test your Push NotificationsWhen it comes to your mobile marketing strategy, push notifications constitute your go-to weapon of choice.Nov 28, 2018Nov 28, 2018
Published inMarketing And Growth HackingDial “E” for User Engagement: 5 Messaging Campaigns to Boost Conversions for Telecom AppsFor digital businesses like yours, your web and app platforms are mere extensions of the overall brand persona, product/solution offering…Oct 30, 2018Oct 30, 2018
Published inMarketing And Growth Hacking5 Hacks to Serve User Retention on the Table for Food Delivery AppsThe online food delivery market in India is valued at $7.12 billion and is likely to grow by a CAGR of almost 12% over the next 5 years to…Sep 28, 2018Sep 28, 2018
Published inMarketing And Growth HackingApp User Retention 101: What Travel Apps can Learn from the Likes of SkyscannerData-driven mobile marketers have their jobs cut out for them in an extremely competitive market where almost 5% of all apps available…Sep 17, 2018Sep 17, 2018
Published inMarketing And Growth Hacking5 Mobile Marketing Campaigns to Boost User Engagement for your Media OTT AppThe Media OTT industry has witnessed explosive growth over the last few years. In fact, global viewing hours across OTT platforms doubled…Aug 29, 2018Aug 29, 2018
Published inBecoming Human: Artificial Intelligence Magazine4 Reasons Why your SEO Needs to Take Voice Search SeriouslyFor those of you still putting your boxing gloves on to get your keyword search and targeting right, counter-punching Google’s periodic…Aug 29, 2018Aug 29, 2018