PinnedPublished inThe StartupWhat marketing leaders can learn from screenwriters.Marketers that adapt their stories to the age-old dramatic structure keep buyers begging for more.Feb 2, 202161Feb 2, 202161
Published inUX CollectiveThe future of healthcare technologyOver the Next Decade, Emerging Technologies and Value-Based Care will Completely Transform the Patient Experience.Sep 2, 202150Sep 2, 202150
Hey Kid, Want a Job?During the Summer of 1966 I was dying of boredom. Then my cousin Alan, a handsome, James-Dean-type, pulled into our driveway in a shiny…Aug 5, 2021722Aug 5, 2021722
Published inUX CollectiveIn the predictive enterprise, marketers become clairvoyantBy 2025, at least half of the world’s leading digital retailers will take share by anticipating the needs of customers versus responding…Jun 12, 20211Jun 12, 20211
Published inBootcampCase study: Have your bot call my botIn the future, robots and virtual assistants will unleash our creativity by freeing us from the mundane.Apr 6, 2021Apr 6, 2021
Published inUX CollectiveFive skills every consultant should conquerIf you’re a consulting newbie, use these techniques to look and act like a veteran.Sep 15, 202025Sep 15, 202025
Published inUX CollectiveIn 2030, business models that enable a smaller circle of connections could prove more profitableIs a hyperconnected economy where having more connections, more followers, more fans, and more influence —at a tipping point?Sep 10, 202049Sep 10, 202049
Published inThe StartupTHE COMING RENAISSANCE OF 2040When technology does things we humans don’t want to do, find too dangerous to do, or solve problems we’re not smart enough to do, will we…Aug 29, 202083Aug 29, 202083
Published inUX CollectiveIf people hate your idea, you could be on the right trackScores of investors showed Len Bosack the door when he pitched his idea (which later became Cisco). HP told Steve Jobs to take a hike when…Aug 16, 202056Aug 16, 202056
Published inThe StartupMaking money in spaceStartups get bullish on space as earth’s finite resources dwindle.Apr 29, 20202Apr 29, 20202
Published inUX CollectiveIf your job isn’t getting any easier you’re doing the right thingsWhat we can all learn from Michelle Williams.Apr 4, 202025Apr 4, 202025
Published inThe StartupFive Golden Rules of MarketingStruggling with your marketing plan? Use these proven rules to structure your thinking and win approval from your bosses.Mar 31, 20201Mar 31, 20201
Published inUX CollectiveHow smartphones will transformBy 2025, the smartphone will no longer occupy the center of our digital lifestyles as its excess weight metaphorically crushes it our of…Mar 26, 202073Mar 26, 202073
Published inThe StartupWhat to do when you’re feeling uneasy“We could all use a sure thing,” casually noted Bridget, the lovely bartender at my neighborhood Italian bistro in San Francisco last…Nov 16, 201950Nov 16, 201950
Published inThe StartupIs it Game Over for Silicon Valley?The most successful US tech project of the last century may be ceding its 50-year lead to China.Sep 16, 2019Sep 16, 2019
Published inThe StartupWhy every business person should take an acting class.I am not saying business people should pretend to be someone else while they are in the office, negotiating a vendor contract, giving a…Aug 14, 201910Aug 14, 201910
How to Craft the Perfect Elevator PitchA salesperson we’ll call Stacy, steps onto an elevator with a key prospect (who recognizes her from the conference they are attending)…Jul 29, 2019Jul 29, 2019
Published inThe StartupHow to craft a winning proposal“When can you get me a proposal?” It’s a great buying sign, but most organizations misinterpret this question to mean, “When can you get…Jul 10, 201925Jul 10, 201925
Published inThe Startup10 technologies transforming the insurance industry.The insurance sector’s use of digital to reinvigorate its value proposition has been less aggressive than what we’ve seen in retail…Jun 28, 2019Jun 28, 2019