PinnedMy best articles — (updated weekly)On PLG, monetisation, user research & moreMay 11, 20243May 11, 20243
PinnedPublished inUX CollectiveFigma and the cost of collaborationHow Figma’s pricing is anti-product-led growthAug 1, 202429Aug 1, 202429
PinnedPublished inUX CollectiveHow Duolingo pushes users from freemium to premium5 monetisation lessons from the world’s most downloaded education appJan 2941Jan 2941
PinnedPublished inUX CollectiveI cancelled my Calm membership. Here’s all the emails they sent meA lesson in what not to do with CRM strategy and monetisationJan 2982Jan 2982
Published inUX CollectiveDeepSeek: when UI doesn’t matterLocalisation, prompting and a cute little whale.Jan 3110Jan 3110
Published inUX Collective3 excellent B2B SaaS paywalls from Slack, Notion & CanvaPsychology, personalisation and anti-pricingJan 291Jan 291
Published inUX CollectiveTime to magic moment: Claude, ChatGPT & PerplexityHow to activate AI products like an expert.Jan 245Jan 245
Published inUX CollectiveWhat’s happened to Spotify Wrapped?A deep dive on the campaign’s 10-year anniversaryDec 27, 20249Dec 27, 20249
Published inUX CollectiveHow NOT to activate users: lessons from MyFitnessPalTooltips gone wrong, busy homepages and monetisation UXDec 27, 20245Dec 27, 20245