PinnedHow to make progress: The power of method and intentionToday I’d like to talk about a topic that I recently discussed with a close friend of mine: Progress. I recently took it upon myself to…Sep 12, 2022Sep 12, 2022
Published inUX CollectiveWe’re happy to help: building a long-term customer research panelIt’s about building relationships with customers one at a time, on a personal level. They invest time in you — you invest time in them.Dec 19, 2019Dec 19, 2019
The 5 Pillars of User InsightsAs a UX researcher, you quickly learn that there are many different types of data: anecdotes from interviews, notes from passive…Oct 20, 20191Oct 20, 20191
Published inIntent Design3 things you should do before asking for stakeholder buy-inGetting stakeholder buy-in can be hard, especially if UX is new to your company and especially if your executives haven’t yet familiarized…Jun 24, 2019Jun 24, 2019
Published inIntent Design12 Lessons Learned: Running a Design SprintYou have probably heard about the Design Sprint methodology by now. Perhaps you have even read the book (twice), but just in case you…Nov 5, 2018Nov 5, 2018
Published inIntent DesignHow to do Persona Mapping with 50+ UsersAs a UX researcher at a historically data-driven company, I’ve come to appreciate the importance of and confidence in quantitative data. We…Jul 3, 20181Jul 3, 20181