Victor Yocco, PhD – Medium

Victor Yocco, PhD

Featured Book

Design for the Mind:Seven Psychological Principles of Persuasive Design

Design for the Mind:Seven Psychological Principles of Persuasive Design

Teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans.

2016

Stories

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Published in
The Parenting Portal

Navigating an End-of-Life Conversation with My 75-Year-Old Mother

Death Wishes, Dogs’ Ashes, and Dignity

Sep 2, 2024

An elderly woman walks down a path. She is holding an empty leash in her hand. A dog runs ahead of her happily sniffing along.

Sep 2, 2024

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Published in
The Narrative Arc

Ella Maeve’s Home for Orphaned Sticks and Wayward Leaves

Her generosity knows no bounds

Aug 21, 2024

Father carries daughter through autumn trees. She holds yellow orange leaves.

Aug 21, 2024

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Pinned

Published in
The Parenting Portal

Lessons Learned From the Taylor Swift After-School Club

Parenting, community, and the importance of a good dance party

Jul 22, 2024

A black and white picture of Taylor Swift on the reputation album cover

Jul 22, 2024

Published in
Black Bear

A Journey Through the Abyss of Alcohol Abuse

The Void Beneath My Feet

Feb 18

A human shaped figure walks down a dark path of shattered glass.

Feb 18

How the Sunk Cost Fallacy Can Sink Your Startup

Avoiding Costly Decision-Making Traps

Jan 14

How the Sunk Cost Fallacy Can Sink Your Startup

Jan 14

Published in
The Daily Cuppa Grande

The Needle of Hemlock Hollow

The Curse’s Origin

Dec 25, 2024

The Needle of Hemlock Hollow

Dec 25, 2024

Published in
Bouncin’ and Behavin’ Poems

Ode to the Mighty Leap

For squirrels, the fearless flyers of the forest

Nov 24, 2024

A drawing of a squirrel in a tree watching another squirrel who is gliding off of the tree.

Nov 24, 2024

Published in
The Fiction Writer’s Den

The Toll Collector

Article 4: The Rivalry of Shadows

Nov 20, 2024

The rival lies on its back staring up at the viewer. It looks like a human in distress.

Nov 20, 2024

Published in
The Daily Cuppa Grande

How Letting My Nine-Year-Old Watch Me Work Ruined Our Relationship

So I briefly thought

Nov 18, 2024

A black and white photo of a child staring back out at the viewer.

Nov 18, 2024

Published in
The Daily Cuppa Grande

What I Learned Posting Daily on YouTube for a Month

It was a valuable experience in many ways

Nov 5, 2024

Nov 5, 2024

Victor Yocco, PhD

Victor Yocco, PhD

Book Author

Father, sober, UX researcher, author, and speaker. Reading my writing on: https://www.youtube.com/@victorwrites

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