Promise Less to Deliver MoreHow focusing on core user needs leads to stronger brandsNov 25, 2024Nov 25, 2024
Dear Brands, Earn my attention — don’t buy itRecently, I stumbled upon writings from various sources discussing a common phenomenon: how a medium shapes the content it carries and…May 13, 2024May 13, 2024
Design x BrandHow design thinking and brand strategy can work together to create valueSep 7, 2023Sep 7, 2023
How to foster collaboration and innovation between branding and designAnalogies from Nature and the CityAug 2, 2023Aug 2, 2023
How should it feel to hold Google in your hand?A case study about the importance of making brand essence tangibleMay 24, 2023May 24, 2023
The butterfly effect of designHow our choices today impact the evolution of tomorrowMay 11, 2023May 11, 2023
Chatting with Mr. Know-It-AllGenerative AI became my conversation partner as a communication strategistApr 25, 2023Apr 25, 2023
The five most important lessons I’ve learned about brandingTwo decades worth of experience beyond textbooks and international best practicesMar 13, 2023Mar 13, 2023