A four-layer model of product focus

If you’ve struggled in the past to relate a lofty, aspirational Product Vision to your day-to-day work, this layered architecture may help you to connect the dots.

Raj Nagappan
UX Collective
Published in
19 min readFeb 12, 2021

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A four layer cake decorated with stars, with a wedge cut out to show the actual layers.
Want to have your cake and eat it too when it comes to Product Vision versus daily work? Photo by Annie Spratt on Unsplash

Over the years I’ve seen many approaches for working out product focus. Some are relatively simple, like OKRs; others are quite…

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PhD, software engineer, author. Helping teams to craft better products that customers love. Connect at linkedin.com/in/rajnagappan