A funnel marketing vision for CX designers

When the marketing funnel meets the customer journey, a successful CX design is intended to blend both in a seamless customer experience

CX design is about anticipating and satisfying customer needs by providing, whatever kind of product we are working at, with an effective customer engagement.

An appropriate communication strategy should be used to drive engagement, by aiming to:

1. attract the interest of a prospective customer through a clear and effective value proposition based off some kind of interactive path that gives a sample of those features that make our product just suitable to its target audience’s needs;
2. push the customer through a quick and easy onboarding process presenting him with success stories or reviews by other customers, as well as with some real results, represented in numbers to increase the effectiveness of any social proof;
3. keep those registered customers interested, providing them with content and services based off their specific needs by traditional channels such as newsletters, or by sending push notifications, or through some other channels that imply a more engaging interaction process between the customer and the system;