A Minimal Viable Product needs to actually be viable

Patrick Thornton
UX Collective
Published in
5 min readFeb 13, 2019

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An MVP days away from shipping.

Everywhere you go people are talking about shipping MVPs. MVP this. MVP that.

Let’s not gold plate this everyone. Let’s just ship an MVP!

It’ll be quicker. We’ll be more agile. Let’s break stuff and see how the market reacts.

The fatal flaw in this line of thinking is that a lot of people apparently don’t understand what…

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Vice President, UX at Gartner Digital Markets. Building a better-designed world.