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“Yes, I understand that it’s expensive to bring everyone together. But the value of a design sprint is as much in co-locating the entire team in one place to build alignment and familiarity with one another as it is in the creating a solution to a particular problem.”
I’ve made this pitch dozens of times to senior leaders while trying to sell in the design sprint to a project or a company. And, all things considered, I still feel this way today: Face-to-face meetings/workshops generate more ideas on average than those done over teleconference, and those ideas are more original and inventive when crafted in the same physical space. People are more likely to pay attention and participate in face-to-face meetings, and as a facilitator, having everyone in the same place is exponentially easier to manage and move forward.
However, as companies expand globally, and as teleconference and digital meeting tools become more powerful and collaborative, the high travel costs associated with bringing people together for multiple days becomes a tougher and tougher pill to swallow for executives. And the data backs this up: 58% of people surveyed reported that they are traveling less for business purposes than they were in the previous year.