A starter guide to strategy when there are so many strategies

Boon Yew Chew
UX Collective
Published in
6 min readNov 22, 2020

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In my travels, I’ve been equally confused and inspired by strategy. By strategy, I mean:

  • Roles and departments with the word “strategy” in them
  • The need and ask from organisations/leaders for a “strategy”
  • Strategies of all kinds – brand strategy, marketing strategy, design strategy, experience strategy, corporate strategy, technology strategy, social strategy, product strategy, operations strategy, content strategy, and so on.

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Principal UX designer at Elsevier. IxDA local leader and board alumni. Strategy. Systems. Visual thinking. Design. Has a brain in his stomach.