Migrating to Webflow: why your company’s website should be owned by marketing

Learnings and highlights of our journey rebuilding our own website for better scalability and maintenance with the help of No-Code tools and collaboration

Photo by Carl Heyerdahl

Early this year, I embarked on a mission to rebuild the website of my current company on Webflow, until the date built on React, something that caused difficulties when trying to update some of the pages as well as creating new ones.

In this article I will go through the process we followed, how both marketing and product collaborated in launching it and also some of the learning and anecdotes that we took from this experience.

Preface

After having worked as part of the product team of different startups for the past few days, I’ve come to realise that although a website should and must be considered a product, or an extension of a product if the company you’re working for offers products by itself (either tech or physical), its ownership should always be with the marketing and growth department rather than the product team itself.

It is only after having had to collaborate in the updating of the company homepage of the two companies I’ve been working for…