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A suggested approach to the UX Writing process
Yes, this is going to be a long post.
With content and knowledge mostly acquired from the book: Strategic Writing for UX (Torrey Podmajersky).
I once worked as a UX researcher in an agency. We had a project with a Fintech company to “improve their UX”, on which we basically found problems in their usability, UI design style and UX writing as well.
We literally had no UX writer in our team, and their team as well. In order to help them with their UX writing, I took the initiative to spend one night to quickly look for any guide for UX writing, and came across the book: Strategic Writing for UX (Torrey Podmajersky). With this book and some other references + self brainstorming to adapt it to our context, I got some of the ideas how the process looks like.
UX Writing as part of Content Strategy
Above all, users interacting with a product is simply like two sides having a conversation, they tell us what they want, we show them what we can do. Content strategy is the base ground for all product messaging. UX writing is a part of it, and it focuses on helping users achieve their goals with language.
Language helps users get where they want to go. As suggested in cognitive model CE+, users will choose actions based on the similarity between their expectation of the consequences and their goals. Therefore UX writing plays a huge role in guiding users’ way.
By focusing on what the user wants to achieve, content strategy builds loyalty and trust for the brand.
Therefore, UX writing starts first with stakeholders’ goals in mind. Users, and brand.
The Process
