A survival guide to user interviews
Published in
9 min readOct 4, 2021
This article will take you through a step by step process of how to prepare, run and share successful user interviews. Starting from the moment why do you need to outline the fundamental question and ending with how to get your team more interested in the research you’re doing. We will also talk about how to get to the bottom of user motivation, what questions are gold and which ones are absolutely worthless when it comes to user research.