A world of increasing expectation: 10x Engineers and Unicorn Designers

Throughout my career, I have enjoyed working across a number of disciplines. I began as an engineer who gravitated to digital in the early to mid-90’s where I worked (as many did in those days) across multiple disciplines; mine being project management, development and design. I later settled on design as it gave me the opportunity to pursue a more creative endeavour, work with a variety of people on challenges ranging from tactical to strategic, solving problems and ensuring I always progressed, with the intent of never growing bored of what I did. Along the way I acquired a masters degree in creative writing to complement my undergraduate degree in electrical engineering.

These days I describe myself as “engineer, storyteller, designer” because for many years I thought you could only be one of those things at a time, and couldn’t accept that it was alright to be (or have been) all of them at the same time. My growth was organic, not enforced, and grew out of my own interests and curiosities.

Bring on the 10x engineers and unicorn designers

While I’ve enjoyed the kind of organic growth as a professional that has led me to learn and experience a number of disciplines, it seems that today people are being asked, indeed expected, to be deeply…