Member-only story
A social network for solo travelers — a UX case study
Or, don’t panic when you get lost after your research synthesis
My friend loves to travel alone. For work and for fun, she travels around the world to different cities and countries every few months. She enjoys going at her own pace, exploring what she wants to on her own time as she crosses things off her to-do list. But traveling alone isn’t always easy for her.
She has to deal with unfamiliar surroundings, unreliable ways to connect with strangers, and at times, cat calling and other lewd behavior that makes her feel unsafe. All these cause her to feel uncomfortable, and being in situations like these prevent her from fully appreciating her trip. At times, she needs the help and support of the people she meets on her trip to navigate her surroundings and do everything she wants to.
On every trip, she’s ended up blocked from enjoying all that she can — she lacks the information, security, and network to fully enjoy her solo travel.
What if there were a way to make her feel more comfortable while traveling alone— a way to enhance her solo travel experience and enable her to do more of what she wants to on her trip?
Today, I’m very proud to introduce you to Abbey:
Project Scope:
For my fourth project at General Assembly, I worked in a team of four to develop an idea for a passion project — a project where we got to choose a problem and design a solution for it. Our goal? To enrich the solo traveler experience by helping people connect with others as they traveled.
Deliverables:
Screener Survey, Competitive / Comparative Analysis, User Interviews, Persona, User Journey, Lo / Mid / Hi-Fi Wireframes, Usability Testing, Interactive Prototype, App Map, User Flows, Specification Document, 30 Minute Stakeholder Presentation
Project Duration:
Two Weeks
