ABTI — Always Be Testing & Iterating

Holding the line as UX Designer to solve your user's problem.

The 1990’s classic film Glengarry Glen Ross has a well-known scene with Alec Baldwin. (Honestly, In my option it is one of his best comedic performances.)

“ABC — always be closing”

I am no Alec Baldwin that I’m for sure but at this point as a UX/UI Design Educator, I feel like I am always saying something like this to my students. My version goes.

ABTI: always be testing & iterating

ABTI — Always be Testing & Iterating

As UX designers we spend a lot of time thinking about our users. If we don’t there is a flaw in the design process.

The design process

Let’s get on the same page. There are many models for discussing how designers…