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AI and Design: why AI is your creative partner

Miklos Philips
UX Collective
Published in
14 min readApr 14, 2020

AI and design. AI is your creative partner.

AI and its subset disciplines, such as Machine Learning and Computer Vision are shaping the future. Design tools and designer roles, workflows, and processes will be molded by it. In light of this, we need to start thinking about AI not as “artificial” but as augmented intelligence, and in the ways we can take advantage in order for it to become our creative partner.

It’s time to shift our mindset from a human vs machine to a human plus machine mindset. Becoming familiar with AI will shift our approaches and ignite new thinking. AI in design will be more about designing awesome experiences, not UIs — creating better products, services, and improving people’s lives.

An analogy

Take an isolated tribe in the Amazon rainforest. These people have had no contact with civilization, and have never seen anyone who looked different from them. Imagine — completely cut-off from the 21st century. No TV or electricity, no phones, no Twitter, Instagram, or Netflix.

Photograph by Ricardo Stuckert

This is a photograph of the low-flying helicopter that due to a diversion because of a storm, took the National Geographic photographer Ricardo Stuckert out there, above the tribe. What did the helicopter look like to them? Scary? You bet.

In fact, they shot arrows at the helicopter! Terrified, to them, it seemed like a monstrous flying beast! Were they wondering: “is it a massive metallic dragonfly?”

Photograph by Ricardo Stuckert

Why am I bringing this up?

Because we fear that with which we are unfamiliar. The fear of the unknown.

Do we have the same response to AI?

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Responses (1)

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Very comprehensive article on the diversity of AI. As a designer I have started using this augmented tool in my work. Each day there are new tools on the market which is great. In an ideal world we could close out eyes to this new technology and let…

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