Member-only story
AI and Design: why AI is your creative partner

AI and its subset disciplines, such as Machine Learning and Computer Vision are shaping the future. Design tools and designer roles, workflows, and processes will be molded by it. In light of this, we need to start thinking about AI not as “artificial” but as augmented intelligence, and in the ways we can take advantage in order for it to become our creative partner.
It’s time to shift our mindset from a human vs machine to a human plus machine mindset. Becoming familiar with AI will shift our approaches and ignite new thinking. AI in design will be more about designing awesome experiences, not UIs — creating better products, services, and improving people’s lives.
An analogy
Take an isolated tribe in the Amazon rainforest. These people have had no contact with civilization, and have never seen anyone who looked different from them. Imagine — completely cut-off from the 21st century. No TV or electricity, no phones, no Twitter, Instagram, or Netflix.

This is a photograph of the low-flying helicopter that due to a diversion because of a storm, took the National Geographic photographer Ricardo Stuckert out there, above the tribe. What did the helicopter look like to them? Scary? You bet.

In fact, they shot arrows at the helicopter! Terrified, to them, it seemed like a monstrous flying beast! Were they wondering: “is it a massive metallic dragonfly?”

Why am I bringing this up?
Because we fear that with which we are unfamiliar. The fear of the unknown.
Do we have the same response to AI?
Remember this guy?