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AI art is more than a party trick. Use it to work fresh creative magic.
It’s a whole new wand for your bag of tricks.

If life is a party, then AI is the hottest place to be right now for anyone involved with creative services, whether you’re a designer, an artist, an engineer, a researcher, a producer, an editor, or a product manager.
I’m using a party analogy because dancing with AI is FUN. It makes me feel like a kid again. And it’s not just me — it seems like in the last month, everyone I know who is obsessed with visual expression can’t get enough of AI-driven art. We’re all lining up to get invites or early access to the most exclusive clubs, like DALL·E 2 (Powered by OpenAI, a competitor of Google’s Deep Mind) and MidJourney (now in open beta).
Of course, we’re grown-ups and people who make our living in graphic or digital communication. And we see the power of AI to get the random sparks of brilliance quickly out of our heads and into real life. For me, it’s like I’ve got the power of an entire concept team in my pocket.
Rocking my baby asleep for a nap, and inspiration hits? I pop open Discord on my phone, fire up MidJourney, and fire off the concept:
Even if I’m not divinely inspired, I often use AI tools to relax or keep my creativity flowing between…