Anticipatory Interfaces

Deconstructing the principles

Sajid Saiyed
UX Collective
Published in
6 min readApr 2, 2014

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Abstract

Anticipation is widely used in cinema. It is also one of the 12 basic principles of animation. The main purpose in cinema and animation is to use anticipation to prepare the user for something that is about to happen, so that the event looks more realistic and you eventually buy the opinion of the story teller. At times, it is also…

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Seasoned UX leader (ex. Google/SAP/Philips). Leading, mentoring, and building design teams. These are my personal views and thoughts on design and technology.