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We believe designers are thinkers as much as they are makers. https://linktr.ee/uxc

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Apple vs Google in 10 honest graphics

For designers and non-designers.

Allen
UX Collective
Published in
4 min readAug 12, 2020

Apple vs Google: design, user experience (UX), R&D, users, ecosystem, consistency, and more

Apple and Google are both tech giants who take pride in UX and design but why are the products created by one so different from the other (besides the times when they actually copied from each other)? While I don’t work for either company, as a hybrid Apple and Google user who happens to be in the design industry, I decided to illustrate the different design approaches observed between Google and Apple.

Google vs Apple: design decisions and design thinking comparison

Google: create what users think they want
Apple: create what they think users want

Google vs Apple: research and development (R&D) comparison

Google: development over research
Apple: research over development

Google vs Apple: design consistency and user experience (UX) comparison

Google: consistency focused on visual consistency
Apple: consistency focused on user experience

Google vs Apple: new products pre-announcements and leaks comparison

Google: press releases and teasers
Apple: none

Google vs Apple: design evolution comparison

Google: redesigns and new trends
Apple: evergreen, long-lasting design

Google vs Apple: privacy comparison

Google: simulated privacy
Apple: true privacy

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We believe designers are thinkers as much as they are makers. https://linktr.ee/uxc

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Allen
Allen
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Written by Allen

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Writer for UX Collective, Prototypr, and more. Judge for Webby Awards, Telly Awards, AIVA, and more. ♦ gasolinehorses.com

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Responses (88)

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What are your thoughts?

Florencia Lopez

Aug 12, 2020

I would love to see the fundaments you're taking into account when you describe each item. For example, simulated privacy? I made a test with and iPhone's friend and my Android. We said "Thailand" a couple of times. Guess which phone started showing…

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Jason Clauss

Aug 15, 2020

*cringe*
Where to even start?
First off, those graphics do absolutely zip, zilch, nada to reinforce the headers, so when they are aggregated at the end of the article, they are just a bunch of nonsense icons. Methinks OP is actually a graphic…

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Jacob Alley

Aug 13, 2020 (edited)

You forgot to show a price comparison (I can buy 3 pixels for the price of one iPhone), or the fact that Apple just copies what works for Google (widgets and app clips), or how about material guidelines vs hig (complete vs sparse documentation)

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