Over the past few months I’ve had many conversations with our product teams…
Some years ago at British Airways there was a project to design an interface for a new in-flight entertainment system. My then-colleague and friend Mike Lock was project managing. Mike is the real…
“What am I looking at? What am I supposed to do with what you’re showing me?” These simple questions from the executive across the room sent shivers down my spine. A sinking moment when I realized that I hadn’t connected with my audience…